Domesticating algorithms: An exploratory study of Facebook users in Myanmar

摘要

This exploratory study investigates the encounters and everyday experiences with the Facebook algorithm of 18 informants in Yangon, Myanmar. It draws on domestication theory and research on algorithms to understand how users come to use and respond to Facebook. Findings showed that their particular perception of Facebook algorithm-Friends funnel information-informs their domestication process, wherein they add strangers as Friends to draw more information flows to their News Feeds.