IGI Global Details Success with Google Book Search

摘要

Google Book Search has proven to be a successful program for IGI Global (formerly Idea Group Inc.) in expanding exposure of its scholarly publications to relevant audiences, and has been a strong fit for the company's overall marketing strategy, according to Dr. Mehdi Khosrow-Pour, D.B.A., IGI Global's President and Publisher. Speaking at a panel discussion entitled "Independent Publishers on Google Book Search" during Book Expo America (BEA) in New York City on June 2, Dr. Khosrow-Pour reported that, since joining Google Book Search in 2004, IGI Global has continuously added content to the senrvice, currently displaying over 400 titles, with the addition of over 100 more in progress. Most titles have enjoyed a substantial success, with 92% having at least one Book View and over 65% having more than 500.