The Internet of Things (IoT) is the concept that everyday devices are connected to the Internet generating data about us and the world around us. With the number of devices connected directly to the Internet expected to be three times the number of people by 2020, the potential for a reduction in personal privacy is evident. This research fills a gap in the literature by conducting a quantitative analysis of people's privacy preferences as it relates to the IoT. Our findings provide potential guidance to practitioners in their IoT architectural design and increase our understanding of privacy preference overall.
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