Esquire Magazine to Feature E Ink Electronic-Paper Display on its October Cover

摘要

Esquire's October issue, which will celebrate the iconic magazine's 75th anniversary, will be the first magazine ever to embed electronic paper into a mass-produced print product. The Esquire cover is being produced in collaboration with E Ink Corp., and in partnership with the Ford Flex Crossover. According to a press release, the cover "will make a profound statement about how the print medium can expand its capabilities while continuing to exploit its own unique strengths." Ford will prominently feature its Ford Flex on the inside cover, utilizing the same E Ink Vizplex flexible display technology in a double-page advertisement. "This cover is both a breakthrough for magazines and an expression of the theme of our anniversary issue," said David Granger. editor-in-chief, Esquire. "We've spent 16 months making this happen as one of the ways we're demonstrating that the 21s1 century begins this fall. The entire issue is devoted to exploring the ideas, people and issues that will be the foundation of the 21st century."