Going Viral, Getting Passionate

摘要

I've been thinking a bit about what it takes to be noticed, to rise above all the news and advertisements that bombard everyone and to capture the public's imagination. Especially for people who design technologies and products for a living, getting our work noticed is one thing, but generat-rning passion among our customers or peers is another. Going viral is an apt description of the latter phenomenon. Some bit of news starts small, but strikes a deep chord in those who see it. Like a true virus, it gets passed to others, leading to an exponential rate of infection. Sometimes the infection is cured, but in other cases it lingers, and people become deeply connected.