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iPhone the question; buy the Galaxy comes the answer

机译:iPhone的问题;买银河来了答案

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摘要

Is it possible to be too successful? This is not simply a philosophical question. Consider, for example, a company with a product that is a technological breakthrough when first released and which appeals both to those who love new technology and to those who must be seen with the latest gadget. The product sells in such large numbers that there seems to be no great pressure to keep producing new, innovative models as against somewhat improved versions of what already exists. Eventually, however, competition rises sharply and a product that was "cool" when only relatively small numbers owned it becomes "un-cool" when every kid on the block owns one.
机译:可能会太成功吗?这不仅仅是一个哲学问题。例如,考虑一家公司的产品在首次发布时是一项技术突破,并且既吸引那些热爱新技术的人,也吸引了那些必须使用最新技术的人。该产品的销量如此之大,以至于与不断改进的现有版本相比,继续生产新的,创新的模型似乎没有太大的压力。最终,竞争急剧加剧,只有很少的人拥有的产品才是“酷”的,而街区上的每个孩子都拥有一个时,这种产品就变得“不酷”。

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  • 来源
    《Info》 |2013年第4期|79-80|共2页
  • 作者

    Peter Curwen;

  • 作者单位

    Department of Management Science, Strathclyde University, Glasgow, UK;

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  • 原文格式 PDF
  • 正文语种 eng
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