Marketing Documents Go Online

摘要

Most manufacturers will relate to the dual challenge of getting timely and accurate sales and marketing information to the field and making sure the information gets absorbed and used by field salespeople. "In today's economy, with its short product life-cycles, Internetpaced competition, and quickly changing market strategies, keeping the sales team informed often makes the difference between closing and losing a sale," says Cupertino, Calif.-based Bob Crum, sales communication program manager for Hewlett-Packard Co.