RFID based ubiquitous commerce and consumer trust

摘要

Purpose - This paper aims to investigate processes of how RFID-enabled systems affect consumers' trust and acceptance of u-commerce, emphasizing a feedback loop where consumers' post-transaction trust affects their initial trust. Design/methodology/approach - A simulation model using system dynamics (SD) is developed to show the importance of trust issues involving RFID technology, decomposing complex processes of trust building in u-commerce into a set of feedback loops with a causal-loop diagram. Findings - The results of simulation runs indicate that well-established policies, especially for current privacy issues, should be in place to increase consumers' acceptance of u-commerce. Originality/value - The research provides insights into the development of RFID-based consumers' trust in u-commerce, and policies to increase consumers' trust in u-commerce. The research model was developed and verified using SD.