When your customers need cutting tools, fittings or fasteners, who do they think of first? Is it you or is it your competitor? Hopefully the answer is you—but it may not be. Today, there are many options for your customers. What can you do to make your customer think of you first? The answer is simple: be first. Be first in everything you do, with your customer as the focal point in all your decisions. The basis for being in business is to make a profit. Customers yield profit, and customers for life yield long-term profit.
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