EQUAL PARTNERS BALANCED TERMS

摘要

A relationship between a distributor and supplier is born with great enthusiasm. When starting out, each party views its partner through a lens of ideological expectation. Over time, each party modifies that lens to one of actual observation. Assuming appropriate due diligence was performed, expectation blends gradually into observation and the relationship develops and matures into value for both the distributor and supplier. A great distribution relationship begins with a win-win distribution agreement. Such an agreement allows both the supplier and distributor to believe they are equals in the relationship; equals in a business partnership.