Put me in, COACH

摘要

If you were to ask a sales consultant, trainer, or executive the best word to describe a top sales manager, inevitably the word "coach" would creep into the conversation. "The truth is that every sales manager needs to be a coach," says Tom Reilly, a sales expert and author who has helped train more than 100,000 salespeople. Reilly, who is also the author of INDUSTRIAL DISTRIBUTION'S Strictly for Saks column, uses Tiger Woods as an example. "Tiger Woods has a coach to help him prepare to play better. And if someone like Tiger Woods needs a coach, shouldn't your salespeople?" he asked.