Selling safety at the job site

摘要

The construction business is still showing positive signs nationwide, so those in the safety equipment fields should also be seeing positive signs. And they are, but... Mark Conover is sales manager at Elk River, Inc., in Cullman, Ala., located 50 miles north of Birmingham. Elk River specializes in personal fall protection equipment. Last year was a strong year for the company, Conover says, "and for the last quarter of '05, we set some records in sales." The majority of Elk River's fall protection and safety products are sold to commercial construction companies, he adds, with minimal sales found in residential housing. And while he's not complaining, mind you, Conover sees quite a bit of room for sales to improve.