As a culture, are wc really committed to sustainability? Yes and no. Conventional wisdom can be contradictory. For example, some of you are reading this on paper. BAD! Yet studies show that fast-growth carbon capturing recyclable paper is much more sustainable than the gigawatts of energy and massive server farms needed to deliver Inbound Logistics content on your iPhone. Logistics and supply chain professionals have hands-on experience with contradictory positions such as that every day. Yes, there are urgent calls for a Green New Deal or the world will end in 12 years, but it seems that supply chain impatience drives the dwindling commitment to sustainability.
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