Great(er) Expectations: Meeting E-Commerce Consumer Demands

摘要

Consumers prioritize convenience, experience, and quality when making online purchases, according to an annual e-commerce study conducted by third-party logistics provider Dotcom Distribution. Data from more than 1,400 online shoppers indicates a shift from previous years, when consumers placed higher value on gift-like packaging and fast delivery. Results also demonstrate a change in how consumers view brick-and-mortar, and that age plays a significant role in preferences. Among the key findings: Free outranks fast. Ninety percent of consumers highly value free returns when making online purchases; 91 percent say free shipping influences future purchases. Giveaways also positively influence consumers' future purchases. These factors outrank faster delivery times.