Returning to the IPMA conference this year, Barb Pellow, of InfoTrends, gave managers a lot to think about with her presentation on the seven habits of successful in-plants in a digital world. On her list: 1. Be unreasonably aspirational. She urged managers to set goals in order to get results, and pointed to the winners of the IPMA awards as examples of in-plants that have done this to great effect. 2. Be digital...be big. She noted that process color printing is growing rapidly and that inkjet will account for 58 percent of the industry's print volume by 2017, according to InfoTrends. 3. Be different. "Beyond print, what services have the most value?" she asked, pointing to value-added offerings like fulfillment, mail, mobile marketing, email messaging, website design, cross-media and others.
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