Capitalizing on a Changing Marketplace

摘要

The marketplace for customer communications is changing rapidly, creating both challenges and opportunities for enterprise mail operations. Rising cost pressures, increasing competition, privacy and security issues, government regulation and a more empowered and discerning consumer are driving these changes. Mail operations that do not adapt will ultimately fail. Those that continue to adapt by leveraging innovations in hardware, software and data analytics will have the means to deliver a more comprehensive, end-to-end service for their organizations at a lower cost and with a higher ROI than many of their competitors.