Adramatic technological transformation is taking place-within today's production print industry accompanied by a revolution in the types of products and services being delivered to end customers. While there are many trends setting the bar in the in-plant market today-including the continued success of electrophotographic printing and streamlined workflow-one rapidly growing trend is inkjet technology, destined to be a major player in the future transformation of in-plant printing services. The market can be unforgiving, favoring businesses that transform their business model to remain relevant in their customers' eyes. These market conditions do not exclude in-plants, which are often forced to compete with the threat of outsourcing and the incorrect notion that they exist merely as cost centers. Outsourcing may work for some businesses, but it often falls short in offering some of the most beneficial advantages that in-plants deliver-specifically their in-depth knowledge of the organization's communication requirements and processes (print or digital).
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