The Value of Digital Printing

摘要

This is good news for printing businesses with digital equipment and an open invitation to firms that haven't yet made the move to digital. But, the "value" of digital printing is about more than market statistics. Digital print's value starts with the simple fact that it's part of printing-a medium with power that can be measured scientifically. Last year, the U.S. Postal Service and Temple University published the results of a collaborative neuromarketing study that found physical ads superior to digital ones in terms of time spent, emotional response, and ease of recall.