Small papers capitalise on their local influence

摘要

What is the attitude of U.S. publishers toward paid content? Professor Mike Jenner and Ken Fleming (Associate Director of RJI Research at the Reynolds Journalism Institute) conducted the first big survey on this topic in April 2011. WAN-IFRA: Did you question only smaller publishers? JENNER: We started with a database of all 1391 U.S. daily newspapers. The overall response rate was high (78 percent) but was highest among smaller newspapers (25,000 average weekday circulation or less). We interviewed only publishers or CEOs of individual properties - no group officials - but newspapers that were within the major groups are represented in the survey. After the survey was complete, Ken Fleming and his staff continued calling larger newspapers and the additional interviews confirmed the outcomes we found originally.