Finding the face behind your products - RP style

摘要

As newspapers continue to extend their brands across an array of platforms and reach completely new audiences, the task of putting a "name and a face" to some of these invisible consumers grows larger by the minute.The "simple" issue today is that there are multiple touchpoints for users to engage in a publishers' products: print, web, mobile, tablets, video, TV, blogs, social media, niche publications and more. "Today and in the future you need a 360-degree view of your customers, not your products," said JP Rangaswami, Chief Scientist for Salesforce.com, one of the leading CRM solutions providers in the world, which has recently turned its focus to the "social enterprise" (more on that later).