Did you know that print, as an advertising medium, can address all the human senses? Some interesting information about this was offered on the Print Power Europe stand. Future-oriented design and the creative use of innovative technology permit the creation of print products that offer surprising user experiences, for example, new folding options and material combinations. Newspapers are also incredibly well suited to build bridges between print and mobile digtai media with new technologies, such as printed functionality, clickable paper, augmented reality and video in print, as demonstrated at the "Innovation Park."
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