Washington Post: Bezos takeover

摘要

We shouldn't forget that the Washington Post dominates the seventh largest metro region in the USA, and one of the most affluent. The Post has long been number one, or close to it, in household penetration of newspapers and in attracting digital audience, as we look broadly across all U.S. metro areas. Yes, its print audience has waned, but its digital audience is wide and fairly deep. That's a huge advantage to an uber-mar-keter like Bezos. One of Bezos' ways to exploit that local market, one that he can borrow from Amazon: Sell more stuff to current customers, as you reach new customers. Expect a membership program, perhaps some combination of Amazon Prime. The Post can be a relationship economics play.