Strategies for engaging young readers

摘要

At press time the jury was still out for this year's World Young Reader Prizes (see box), but entries clearly indicate two trends among news publishers successfully engaging the young and their influencers: Avisa Nordland of Norway and Goteborgs-Posten (GP) of Sweden invited youth to join the quest to make their products better and are glad they did. Avisa Nordland got 60 Millennial to work with staff - in exchange for reduced-price subscriptions - to make real change in the offering on all platforms, and on the pricing of that offer.