Application of Social CRM towards Information Services of Academic Libraries in India: a MASTER approach

摘要

The evolution of social media has resulted dramatic changes in information dissemination. In this study an attempt is made to investigate the awareness of social marketing of information among academic library professionals in India; tried to study the present scenario of Indian academic libraries in the marketing of information services and the use of Social CRM in informalion marketing. This article attempts to make out the idea of how to use effectively the social media in information services.