Customer service competencies: a global look

摘要

The purpose of the study was to identify competencies needed by those providing service to today's customers. A total of 460 service providers were interviewed from thirty-two different organizations in North America and twenty-six organizations in Asia and Europe. Based on 2.825 critical incidents, five major factors were identified to create the SERVE model: See the 'big picture' and how customer service fits into it; Establish an authentic human connection with each customer; Render timely, accurate and thorough service; Value and respond to unique customer needs; and Extend a hand to repair and strengthen relationships with customers who are upset or angry. Similarities and differences among the different geographic regions and among the different respondent types were noted. Implications for HRD practice and future research were discussed.