OPEN HOUSE

摘要

Joanna Saltz: I've felt that running a brand as old as House Beautiful required shifting your point of view-we had to broaden our scope in order to reach people on new platforms. Has that been the case for your brands? Alex Bernhardt, Jr.: At Ber-nhardt, we started off making basic wood tables and chairs. Then for the last 50 years we became generalists, offering traditional and contemporary and neoclassical. In the past 10 years we started to refocus and ask ourselves, What products won't we make? Chad Stark: To achieve excellence in service, we must underperform in strategic ways to deliver on what's imporant. I hear designers say, "Oh, but my grandmother loved it!" I'm like, "OK, well, what do we need to do for you?" Our goal is to be considered for one area of every high-end design project Emily Videtto: When I stepped into Pella five years ago, we needed to reevaluate our pillars and find what the voice and vibe of our brand is. What's most important is listening to our customer.