Latin America: Turning Point

摘要

There is a new pulse in Latin America. It can be measured by the ultra-luxury Four Seasons in Costa Rica, the cool W in Mexico City, the half-dozen hip boutiques in Sao Paulo, and the ripple of branded, mid-tier/limited service hotels in Mexico and Brazil. It can be felt in proposals to launch new investment vehicles such as real estate investment trusts (REITs), to create tax incentives and to generate more tourism—with lures from gaming to new airports. But will it be enough to convince the hotel industry that Latin America has finally turned the corner?