New Red Lion Plans Large-Scale Expansion Through Franchising

摘要

The former WestCoast Hospitality Corp. has big plans for its upper mid-scale Red Lion Hotels brand. How big? The company, which plans to expand the brand into 100 primary and secondary markets in the next five years, recently changed its name to Red Lion Hotels Corp. to emphasize its focus moving forward. Along with the new name comes a new logo and brand image, which the company will showcase through a redesigned Web site and national advertising such as its Adrian Award-winning "Stay Comfortable" campaign.