Well Suited

摘要

Theresa Fatino has her eye on a new dress. It is light pink and black, fitted, with an hourglass shape, and designed by French couturier Pascal Humbert. The dress will probably never make its way into Fatino's closet-unless she goes to work behind the front desk at SLS Beverly Hills, an upscale hotel scheduled to open in July. Fatino, chief creative officer for SBE Los Angeles, owner of the 297-room hotel, personally selected Humbert to design uniforms for the hotel. Choosing a known designer only made sense, she says, considering that superstar designer Philippe Starck designed the hotel's interiors and Spanish celebrity chef Jose Andres is in charge of the restaurants. Fatino's decision to go with "designer" uniforms points to a trend in hotel attire: Whether off-the-rack or custom made, hoteliers are increasingly choosing designs that match the spirit of the property. In addition to being durable, comfortable and functional, they "must portray the image and brand standards of the property," says Cindy Huskey, market manager for Nashville, Tennessee-based VF Imagewear.