Accor Aims For Luxury With redefined sofitel

摘要

Paris As part of Accor's nev business model announced in October, the company is repositioning its Sofitel branc to stand for luxury, while simultaneously launching two sub-brands (Sofitel Legend and So by Sofitel) and a siste brand (Pullman Hotels and Resorts), all with the goal of increasing average room rate and meeting more fragmented demand from a growing international clientele.