Scandic Plans European Expansion

摘要

Last March, Hilton Hotels Corp. sold Scandic, the largest hotel operator in the Nordic region, to Sweden-based private equity group EQT because Hilton was uncertain of Scandic's ability to catch on outside its home region. Frank Fiskers, a former Hilton vice president who is now Scandic's CEO, clearly has no such doubts, as he already has implemented an aggressive European growth and development strategy, focusing especially on eastern and northern Europe, including Russia and the Baltic region.