Marketing out of the recession

摘要

The primary market for the 582-room Terranea Resort, Rancho Palos Verdes, California, is Southern California, one of the U.S. regions hit hardest by the economic downturn with real estate turmoil and high unemployment. However, since opening in 2009 the 102-acre (41-hectare) oceanfront luxury resort - owned by Lowe Enterprises, Los Angeles, and managed by Lowe subsidiary Destination Hotels & Resorts, Englewood, Colorado - has seen steady revenue growth, with a 20% year-on-year increase projected for this year.