REPOSITIONING THE RALEIGH

摘要

Nightlife impressario Sam Nazarian calls the Raleigh Hotel in South Miami Beach, Florida, "an opportunity never uncorked." Nazarian, founder of she in Los Angeles, and his new business partner David Edelstein in January paid Brilla Group US$55 million for a property Brilla bought three years ago for US$34 million in what today is considered a sizzling Miami marketplace because they see the potential in the Raleigh name. In fact, the duo plans to redevelop the South Beach icon with a loyal following and create a brand to compliment she's SLS hotels.