RISING lide

摘要

U.S. hotel companies circling in the waters off Florida's coast might notice a few things when they survey what until recently was utterly forbidden territory. First, a conveniently located country edged with white-sand beaches, drenched in sunshine and culture, and bursting with seemingly endless revenue opportunities. Second, an awful lot of Melias, among other international brands. Cuba is one of many islands in the Caribbean, and it's not virgin territory - but it is the largest, and the one with the most immediate potential upside. Its domintion of the headlines, at least in the U.S., is only part of the story of the region.