WELLNESS AS A DIFFERENTIATOR

摘要

A study by the Global Wellness Institute reveals that wellness tourism grew from a US$563 billion market in 2015 to US$639 billion in 2017, or 6.5% annually. This megatrend implies huge opportunity for hoteliers who can successfully manage in a space that too often acts as a loss leader. HOTELS: How well do hotels operate in the wellness space, and how do you fuse it with a rooms business in an authentic way?