The fashion bedding sector is cautiously optimistic for 2010. But the buzz word - no surprise - is value. Consumers are spending on colorful bedding and comforter sets that hit the right price points, but not necessarily investing in the highest end goods. With added pressure from rising commodity prices, the progress is slow. Also in shorter supply are the every-thing-but-the kitchen-sink ensembles. The numbers of pieces in a set are decreasing to a more sensible standard with renewed interest in traditional comforter sets.rn"We anticipate the first quarter being somewhat difficult at retail, followed by improvement particularly in the back half of the year," said Joe Granger, president, Springs Branded Business. "I think we all hope for the beginning of some normalization in the back half, due in large part to growing consumer confidence."
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