Black Friday, Cyber Monday Kick off Season

摘要

The National Retail Federation reported "more shoppers spent less" on Black Friday. Meanwhile, online traffic for Cyber Monday jumped.rnAn estimated 195 million shoppers hit stores and shopped online from Thursday, Nov.24 to Sunday, Nov. 27, up from 172 million last year. BigResearch, which conducted the study, projected Sunday shopping levels.rnTotal average spending fell 7.9% to $343.31 per person from $372.57, for total spending of about $41.2 billion.rnDepartment stores drew a bigger percentage of shoppers than did discounters, reversing a trend that has been in place for months. Nearly half (40.4%) of shoppers visited department stores, a 12.9% increase for the channel compared to last year.