JCP Arrives in Manhattan

摘要

With the opening of its store in Manhattan, JCPen-ney is striving to prove that bigger is not necessarily better. The 153,000 square foot store at Manhattan Mall here on Sixth Avenue and 33 Street is smaller than many Penney units of recent vintage, but it is "a state of the art store" as Mike Ullman, Penney chairman and ceo, said at the opening presentation. New fixtures designed to compensate for the smaller dimensions such as the waterfall display holding basic comforters - typically a 100 square foot pad - and a special emphasis on window treatments - one of the retailer's strong suits - were cited by Jeff Allison, executive vp, home and custom decorating, as among the innovations created for the store here.