Target 3Q Sees Shoppers Adding 'Indulgences' to cart Along with Groceries

摘要

Target's consumers remained cautious about spending in the third quarter, but the discount chain still managed double-digit gains in earnings and more modest increases in sales and comps as shoppers engaged in "occasional indulgences."rnDuring Target Corp.'s quarterly earnings call last month, evp of merchandising Kathryn Tesija explained the evolving trend.rn"Guests continue to be very deliberate in their shopping behavior," she said, later adding, "The recession taught them to create and live within budget,rnand even as the economy improves, they continue to shop with a list. More recently, our guests have started to put an occasional indulgence on that list. In those cases, they're willing to wait and save for the right item rather than settling for a substitute item at a lower price point. To feel good about these occasional indulgences, guests focus intently on price and value in their everyday purchases."