FTA Seeks Stricter Rules for Green Claims

摘要

The Federal Trade Commission plans to revise its "Green Guides" by clarifying what constitutes a valid claim - including use of product certifications, seals of approval, and claims that about renewable energy, renewable materials and carbon offsets.rnThe government is seeking public comment on the proposed changes until Dec. 10. The proposed changes can be found at ftc.gov/green.rn"In recent years, businesses have increasingly used 'green' marketing to capture consumers' attention and move Americans toward a more environmentally friendly future. But what companies think green claims mean and what consumers really understand are sometimes two different things," said FTC chairman Jon Leibowitz.