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WestPoint Flexes Production Muscle

机译:WestPoint发挥生产力量

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With sales for 2010 on a major upswing and market share growing, WestPoint Home sees further growth opportunities beyond its traditional domestic retail business.rnIn a recent interview, John Piazza, president and ceo, outlined some of the key opportunities: a major expansion into the international market; a multi-tiered approach to brand marketing; and a growing move into hospitality as the leading elements.rnWith the company's sales up by 24% to 25% in the first quarter, July and August up in double digits, and the outlook for the balance of the year in a similar mode, international can become a new target for the company's business, he noted. Overall, Piazza remarked, "I feel real good about our top line and see a real opportunity to grow."
机译:随着2010年销售额的大幅增长和市场份额的增长,WestPoint Home看到了其传统的国内零售业务以外的进一步增长机会。在最近的一次采访中,总裁兼首席执行官John Piazza概述了一些关键的机会:将业务扩展到国际市场;品牌营销的多层方法;随着公司第一季度的销售额增长了24%至25%,7月和8月的销售额都以两位数增长,并且以类似的方式预测了年度余额,他指出,它可以成为公司业务的新目标。总体而言,Piazza表示:“我对我们的收入感到非常满意,并看到了真正的增长机会。”

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