Sferra has developed a corporate strategy designed to move beyond its traditional domestic specialty store business with an ambitious 47-point plan for growth.rn"We're looking for different ways to grow the business," said Paul Hooker, ceo.rnThe international arena is a key objective in this plan, said Hooker, and the company will move into that area with Duxiana, a luxury mattress retailer. The international market is a complex one because of the diverse bed sizes globally, "but not impossible," Hooker explained,rnFor the program's Sept. 1 debut, Sferra has narrowed the size variables to 15 for fitted bottom sheets, including four that are needed in the United States. Size variables are a key stumbling block for many companies wanting to market around the world, he noted.
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