Edison,n.j- When Sferra Bros, wanted to launch an app to drive business for its Fiesta table linen line, company president Paul Hooker "talked to somebody who knows about these things." That source directed him to a group of Russian programmers "in a dumpy building deep in the bowels of Tribeca" in downtown Manhattan, Hooker recalled recently. It turned out the programmers knew their stuff. More importantly, they had deep experience in producing apps that meet the quality standards re- - then touch the color on the photograph that she would like to coordinate. The app posts up eight color swatches across the bottom of the screen. With the touch of a button, the consumer can also send swatches to her Facebook page with a message: "What color should I order?"
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