OW USA Unveils Rebranding, Expansion Plans

摘要

Oriental Weavers USA is embarking on a new rebranding initiative of its U.S.-based businesses to better reflect its recent and future growth trajectories. The company, a subsidiary of the $800mm/year Oriental Weavers Group, explained in addition to an updated image, the effort calls for "strategic and aggressive expansion plans, enhanced distribution, and increased production capabilities in the U.S." OW USA said in recent years it has laid the groundwork for this initiative, citing the 2006 merger of Oriental Weavers of America and Sphinx by Oriental Weavers. It is also assuming all responsibility for the international hospitality carpet efforts of the Oriental Weavers Group.