Ground Control to Major Tom: Carpenter Co.'s Latest Campaign Heads for Space

摘要

Comfort sleep products manufacturer Carpenter Co. has come up with a lot of interesting campaigns to promote its consumer-oriented SleepBetter.org site - partnering with celebrities, inviting consumers to launch old pillows from catapults and creating a viral music video, to name a few recent examples. This summer's effort will culminate with a space launch. The Out-of-this-World promotion begins on planet earthy, however. Carpenter has invited consumers to "adopt" a custom-made pillow toy, complete with birth certificate, and take photos with during their summer travels - what Carpenter calls the Postcards from Pillow project. The shots will be entered into SleepBetter's Tip-Top Topper-of the-Class art contest, which will award more than $4,000 worth of prizes.