Zeroing In On Gen Z

摘要

To explain the kind of interactive relationships members of Gen Z expect to have with their favorite brands, trend expert Melanie Shreffler tells the story of a 16-year-old named Connor. When his beloved Seattle SuperSonics decamped to Oklahoma, he went in search of a new team to support. He wrote personalized letters - by hand, no less - to each of the NBA's 30 franchise presidents, asking them to make the case for why he should shift his loyalty to their team.