The quilt category moves in cycles, and thanks to the farmhouse design craze spurred by designer and HGTV star Joanna Gainnes, quilts are hot again. While traditional quilt designs can be used for farmhouse looks, the two design sensibilities aren't exactly the same. At American Heritage Textiles, the farmhouse look is more influenced by color than design, according to Bruce Miller, sales director. "For instance, one of our top-selling pieces, Smoky Quilt Collection, has gotten even stronger with this trend because of its color scheme. The fabrication and tech- of marketing. "Each retailer will have their own needs depending on their location, customer needs and brand values. For instance the South is quite big for us in coastal and the Midwest for lodge bedding," she explained. "Farmhouse just seems to be 'the new black' nationally, and we've adjusted our marketing of certain bedding pieces to fit within the trend to accommodate the needs of retailers seeking to fulfil this look for their customers." Peking Handicraft sees the quilt market bifurcated into two segments: solid color quilts as layering pieces and fashion quilts as an alternative to comforters.
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