Egyptian cotton production and exports have hit a five-year high following a period of emphasis on improving sustainability. The season 2018/2019 saw an increase of 45% in exports, according to The Cotton Egypt Association (CEA), the independent body responsible for the global brand. CEA has been supporting the implementation of "The Egyptian Cotton Project," activities that include innovative training, education and awareness for stakeholders across the cotton supply chain. The project is part of the CEA's collaboration with the United Nations Industrial Development Organisation and also includes the Cotton for Life and Better Cotton initiatives to advance sustainability while reducing contamination.
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