Nothing's Set

摘要

With upheaval still occurring within various brick-and-mortar retail sectors, top-of-bed suppliers are finding that there are opportunities to test out concepts and look for ways to leverage some creativity and individuality in the category to generate excitement among shoppers. "We see an opportunity with the changes that are happening within the market," said Brian Delp, CEO at New Sega. "Retailers are open to testing and trying new things. The dust hasn't settled yet...they are open to listening." Part of it is that consumers are shopping multiple channels for top of bed, said Delp, and each channel presents a unique opportunity. Indo Count has found that top of bed for brick-and-mortar stores has been focused on solids and textures, especially for comforters and duvets, because retailers find that easier to put on the shelf, said Bryan Parker, VP-design and merchandising. However, online retailers, who are less at risk of sitting on inventory because vendors often drop-ship product, are more likely to put trend-driven patterns and prints online, he said. Among the colors and prints having a moment right now, said Parker, are navy and gray for solids, with floral prints making a resurgence and medallions still holding their own. Top-of-bed styles that are slowing down, he said, include photo-realistic prints, geometrics, fringe and pom-poms.