HFPA WEBINAR TO EXPLORE AMAZON BIZ

摘要

The Home Fashion Products Association (HFPA) will host a webinar this month: "5 Best Practices for Succeeding on Amazon." John Ghiorso, CEO of Orca Pacific, will lead the session. Ocra Pacific is a full-service agency with an exclusive focus on helping manufacturers grow their businesses on Amazon. He has over 10 years of experience working with Amazon and leads a team that manages over $500 million in annual sales on the platform. The webinar will focus on best practices for succeeding on Amazon: 1. Using the Amazon "Flywheel" to your advantage; 2. Optimizing content for search and conversion; 3. Taking a full-funnel approach to Amazon marketing; 4. Assessing Vendor Central vs. Seller Central vs. a hybrid approach; 5. Digging into analytics to test and learn. The educational session will take place April 24 at 2 p.m. Eastern. HFPA members can participate at no charge, and the webinar is open to all people within a member company's organization. The fee for non-members is $75. To register, visit homefashionproducts.com.